Coalatree organics movement aims to inspire people to think what they eat and what they use. It encourages its members and other people to recognize the importance of living a sustainable life by becoming more self-reliant. Most of the products at Coalatree store are made from organic or recycled materials. A famous skateboarder Zach Lyons has recently joined Coalatree society. However, it does not prevent him from riding a skateboard, so he continues doing it with even greater passion. He is a member of Magenta crew and he spends a lot of time travelling and skating all over the world.